{"id":21525,"date":"2026-06-23T11:46:39","date_gmt":"2026-06-23T09:46:39","guid":{"rendered":"https:\/\/www.directout.eu\/?p=21525"},"modified":"2026-06-30T13:11:38","modified_gmt":"2026-06-30T11:11:38","slug":"coca-cola-arena-dubai","status":"publish","type":"post","link":"https:\/\/www.directout.eu\/de\/coca-cola-arena-dubai\/","title":{"rendered":"Coca-Cola Arena in Dubai integrates PRODIGY.MP as part of major investment in audio infrastructure"},"content":{"rendered":"<p><section class=\"ffb-id-9jsm7i1j fg-section fg-text-dark\"><div class=\"fg-container container fg-container-large fg-container-lvl--1\"><div class=\"fg-row row\" ><div class=\"ffb-id-9jsm7i1k fg-col col-xs-12 col-md-12 fg-text-dark\"><div class=\"ffb-id-9jsm7sah fg-paragraph ff-richtext text-left    fg-text-dark\"><\/p>\n<p>Coca-Cola Arena in Dubai, one of the most iconic live entertainment venues in the Middle East, has recently undertaken a significant upgrade of its resident audio infrastructure. The arena is the first multi-purpose, fully air-conditioned indoor arena in the Middle East operating all year round.<\/p>\n<p><\/div><\/div><\/div><\/div><\/section><style><\/style><script type=\"text\/javascript\"><\/script><section class=\"ffb-id-9ker92cb fg-section fg-text-dark\"><div class=\"fg-container container fg-container-large fg-container-lvl--1\"><div class=\"fg-row row\" ><div class=\"ffb-id-9ker92cc fg-col col-xs-12 col-md-5 fg-text-dark\"><div class=\"ffb-id-9ker92ce fg-paragraph ff-richtext text-left    fg-text-dark\"><\/p>\n<p>Driven by the need to meet the increasingly demanding technical requirements of internationally touring productions&mdash;while seamlessly integrating with the venue&rsquo;s complex, multi-use service ecosystem&mdash;the arena invested in a new state-of-the-art audio system. As part of this major upgrade, unveiled in September 2025, the venue introduced a brand-new d&amp;b line-array system alongside the integration of DirectOut PRODIGY.MP platforms. The result is a flexible, future-proof audio environment capable of supporting the highest-level live performances, broadcast&nbsp;<\/p>\n<p><\/div><\/div><div class=\"ffb-id-9ker92cf fg-col col-xs-12 col-md-7 fg-text-dark\"><a class=\"ffb-id-9ker92ch  responsive-image-wrapper freshframework-lightbox-image fg-text-dark\" href=\"https:\/\/www.directout.eu\/wp-content\/uploads\/2026\/06\/Coca-Cola-Arena-1-1-scaled.png\"><img decoding=\"async\"  srcset=\"https:\/\/www.directout.eu\/wp-content\/uploads\/2026\/06\/Coca-Cola-Arena-1-1-scaled.png 2560w, \/?ff_http_action_trigger=1&ff_http_action_name=ff_http_request_resize_and_serve_image&ff_http_action_params%5Bimage%5D=211133193214145105146071194149174209237108174156164097162177157156151209172154154233195159196135184215144111206150099194196203163146145156137147202153158176200220152144097121098172142181147095142191123167148170185082157144166194167115196210182147088107083159096219157150163218184088192199186132096098206143154211189127105096085088089134189142155168207236071110098115084221202200212081146215190217138196 320w, https:\/\/www.directout.eu\/wp-content\/uploads\/freshizer\/944a93823482e363003f20b2ad02daaf_Coca-Cola-Arena-1-1-scaled-768-c-100.png 768w, \/?ff_http_action_trigger=1&ff_http_action_name=ff_http_request_resize_and_serve_image&ff_http_action_params%5Bimage%5D=211133193214145105146071194149174209237108174156164097162177157156151209172154154233195159196135184215144111206150099194196203163146145156137147202153158176200220152144097121098172142181147095142191123167148170185082157144166194167115196210182147088107083159096219157150163218184088192199186132096098206143154211189127105102092090089134189142155168207236071110098115084221202200212081146215190217138196 992w, https:\/\/www.directout.eu\/wp-content\/uploads\/freshizer\/944a93823482e363003f20b2ad02daaf_Coca-Cola-Arena-1-1-scaled-1200-c-100.png 1200w\"  sizes=\"(max-width: 2560px) 100vw, 2560px\"  class=\"fg-image  img-responsive full-width\"  src=\"https:\/\/www.directout.eu\/wp-content\/uploads\/2026\/06\/Coca-Cola-Arena-1-1-scaled.png\"  alt=\"\"  title=\"\"   ><\/a><\/div><\/div><\/div><\/section><style><\/style><script type=\"text\/javascript\"><\/script><section class=\"ffb-id-9keqsjr1 fg-section fg-text-dark\"><div class=\"fg-container container fg-container-large fg-container-lvl--1\"><div class=\"fg-row row\" ><div class=\"ffb-id-9keqsjr2 fg-col col-xs-12 col-md-12 fg-text-dark\"><div class=\"ffb-id-9keqsjr4 fg-paragraph ff-richtext text-left    fg-text-dark\"><\/p>\n<p>workflows, and event production standards.<\/p>\n<p>Julian A Chetty is Head of Technical Services at Coca-Cola Arena and for him, working in one of the most iconic venues in the world is both exciting and demanding. He is responsible for overseeing the venue&rsquo;s Technical department and ensuring that every event meets the highest possible technical standards. For Chetty, the choice of PRODIGY.MP to upgrade the system with felt like the natural choice and a perfect solution for their needs allowing the audio team to adapt to any workflow required by the show.<\/p>\n<p>&ldquo;<em>With the integration of our new system, choosing DirectOut was the obvious direction to take,&rdquo; he explains. &ldquo;Malcolm Giles, our Senior Director Venue Management and Mark Jan Kar, General Manager of Coca-Cola Arena, have a strong understanding of new technologies and how quickly the industry evolves, so they were instrumental in the choice. The PRODIGY Smart Platform has become an industry standard across major touring, live, and broadcast environments. I had originally specified MAVEN.A, so being able to integrate two of the larger PRODIGY.MP was ideal.<\/em>&rdquo;<\/p>\n<p><\/div><\/div><\/div><\/div><\/section><style><\/style><script type=\"text\/javascript\"><\/script><section class=\"ffb-id-9ker2gns fg-section fg-text-dark\"><div class=\"fg-container container fg-container-large fg-container-lvl--1\"><div class=\"fg-row row\" ><div class=\"ffb-id-9ker3shi fg-col col-xs-12 col-md-7 fg-text-dark\"><a class=\"ffb-id-9ker40hc  responsive-image-wrapper freshframework-lightbox-image fg-text-dark\" href=\"https:\/\/www.directout.eu\/wp-content\/uploads\/2026\/06\/Coca-Cola-Arena-1-2.jpeg\"><img decoding=\"async\"  srcset=\"https:\/\/www.directout.eu\/wp-content\/uploads\/2026\/06\/Coca-Cola-Arena-1-2.jpeg 1280w, \/?ff_http_action_trigger=1&ff_http_action_name=ff_http_request_resize_and_serve_image&ff_http_action_params%5Bimage%5D=211133193214145105146071194149174209237108174156164097162177157156151209172154154233195159196135184215144111206150099194196203163146145156137147202153158176200220152144097121098172142181147095142191123167148170185082157144166194167115196210182147088107083160097210170154158151128076199194183214156098145089104143129127151146140143149216119099098109137219151163162105108238202206201172 320w, https:\/\/www.directout.eu\/wp-content\/uploads\/freshizer\/9809e2baa86905ab77175924bbae51dd_Coca-Cola-Arena-1-2-768-c-100.jpeg 768w, \/?ff_http_action_trigger=1&ff_http_action_name=ff_http_request_resize_and_serve_image&ff_http_action_params%5Bimage%5D=211133193214145105146071194149174209237108174156164097162177157156151209172154154233195159196135184215144111206150099194196203163146145156137147202153158176200220152144097121098172142181147095142191123167148170185082157144166194167115196210182147088107083160097210170154158151128076199194183214156098145095111145129127151146140143149216119099098109137219151163162105108238202206201172 992w, https:\/\/www.directout.eu\/wp-content\/uploads\/freshizer\/9809e2baa86905ab77175924bbae51dd_Coca-Cola-Arena-1-2-1200-c-100.jpeg 1200w\"  sizes=\"(max-width: 1280px) 100vw, 1280px\"  class=\"fg-image  img-responsive full-width\"  src=\"https:\/\/www.directout.eu\/wp-content\/uploads\/2026\/06\/Coca-Cola-Arena-1-2.jpeg\"  alt=\"\"  title=\"\"   ><\/a><\/div><div class=\"ffb-id-9ker2gnt fg-col col-xs-12 col-md-5 fg-text-dark\"><div class=\"ffb-id-9ker2gnv fg-paragraph ff-richtext text-left    fg-text-dark\"><\/p>\n<p>Both PRODIGY.MP units are fitted with Dante\/Milan Dual network cards, plus two AES SRC I\/O cards and an AN8 I\/O card. Typically, the PRODIGYs act as primary and secondary units, with the secondary providing complete redundancy. Thanks to the flexibility of this setup, the PRODIGY.MPs are able to function as matrix processing, but also fulfil several other uses, depending on the application.<\/p>\n<p>&ldquo;<em>I believe the PRODIGY platform is a device with virtually no limitations,&rdquo; he expands. &ldquo;While we primarily refer to it as a matrix processor, it can just as easily function as a standalone <\/em><\/p>\n<p><\/div><\/div><\/div><\/div><\/section><style>@media (min-width:992px) { .ffb-id-9ker2gns{ padding-top: 10px;}}<\/style><script type=\"text\/javascript\"><\/script><section class=\"ffb-id-9kcmfmqe fg-section fg-text-dark\"><div class=\"fg-container container fg-container-large fg-container-lvl--1\"><div class=\"fg-row row\" ><div class=\"ffb-id-9kcmfmqf fg-col col-xs-12 col-md-12 fg-text-dark\"><div class=\"ffb-id-9ker6ujo fg-paragraph ff-richtext text-left    fg-text-dark\"><\/p>\n<p>mixer for almost any application. With all the features added over the past two years, the PRODIGY now feels closer to a fully capable audio console rather than just a processor.&rdquo;<\/p>\n<p>There are many artists visiting the arena and most recently Majid Al Mohandis returned for another sensational performance. Known as the Engineer of Arabic song, the record-breaking, best-selling Middle Eastern artist celebrated Eid at the arena in May 2026, selling out the landmark venue. With artists as huge as Majid Al Mohandis, there could be additional pressures on Chetty and his team but, as he expands, with exceptional solutions like PRODIGY.MP providing the central brains of their system, they can take everything in their stride.<\/p>\n<p>&ldquo;Pressure is always part of a live show environment, regardless of the artist,&rdquo; he notes. &ldquo;The audio department is always thoroughly prepared and take every precaution to ensure each show runs smoothly. The PRODIGY.MPs serve as the master clock for our MILAN setup, while also providing analog outputs as a redundant secondary protocol. They are responsible for system management, clocking, routing, and backup paths, essentially ensuring that every part of the signal chain remains stable and secure. Having the PRODIGY.MPs is a major advantage, a real asset. They provide quick, reliable solutions even in complex and demanding setups, which definitely helps reduce stress on show days.&rdquo;<\/p>\n<p>Looking ahead, Chetty expresses full confidence in the team's ability to navigate future challenges successfully. Even with the ultra-high expectations set by this unique venue, the overall excellence of the audio system is able to wow the audience every night. When international star Teddy Swims came through on tour, they brought three PRODIGY.MPs with them.<\/p>\n<p>&ldquo;It&rsquo;s always exciting when visiting productions arrive with the same level of technology we&rsquo;ve invested in, but for me, the most important thing is to keep those systems simple, while still retaining the flexibility to handle any request at any level,&rdquo; he finishes. &ldquo;The PRODIGY.MP gives us exactly that balance; simplicity in daily operation, but huge capability when we need it. It has definitely made many tasks easier without adding any unnecessary complexity. 7Hertz team &ndash; the official DirectOut pro audio distributor in UAE ed. - is always available, both by phone and email, and DirectOut Luca Giaroli&rsquo;s CEO videos go into impressive depth, especially on more complex topics. With all the excellent documentation and support on hand, I feel more than lucky.&rdquo;<\/p>\n<p><\/div><\/div><\/div><\/div><\/section><style>@media (min-width:992px) { \n.ffb-id-9ker2gns{ \npadding-top: 10px;\n\n}\n}@media (min-width:992px) { .ffb-id-9kcmfmqe{ padding-top: 20px;}}<\/style><script type=\"text\/javascript\"><\/script><section class=\"ffb-id-9ker6g9o fg-section fg-text-dark\"><div class=\"fg-container container fg-container-large fg-container-lvl--1\"><div class=\"fg-row row\" ><div class=\"ffb-id-9ker6g9p fg-col col-xs-12 col-md-12 fg-text-dark\"><a class=\"ffb-id-9ker6g9r  responsive-image-wrapper freshframework-lightbox-image fg-text-dark\" href=\"https:\/\/www.directout.eu\/wp-content\/uploads\/2026\/06\/Coca-Cola-Arena-1-2-scaled.jpg\"><img decoding=\"async\"  srcset=\"https:\/\/www.directout.eu\/wp-content\/uploads\/2026\/06\/Coca-Cola-Arena-1-2-scaled.jpg 2560w, \/?ff_http_action_trigger=1&ff_http_action_name=ff_http_request_resize_and_serve_image&ff_http_action_params%5Bimage%5D=211133193214145105146071194149174209237108174156164097162177157156151209172154154233195159196135184215144111206150099194196203163146145156137147202153158176200220152144097121098172142181147095142191123167148170185082157144166194167115196210182147088107083160096219157150163218184088186201186132096098206143154211189127105096085088089134189142155168207236071110098115084221202200212081146215190217138196 320w, https:\/\/www.directout.eu\/wp-content\/uploads\/freshizer\/04d9ea0a9b32169a793e89fa4227320c_Coca-Cola-Arena-1-2-scaled-768-c-100.jpg 768w, \/?ff_http_action_trigger=1&ff_http_action_name=ff_http_request_resize_and_serve_image&ff_http_action_params%5Bimage%5D=211133193214145105146071194149174209237108174156164097162177157156151209172154154233195159196135184215144111206150099194196203163146145156137147202153158176200220152144097121098172142181147095142191123167148170185082157144166194167115196210182147088107083160096219157150163218184088186201186132096098206143154211189127105102092090089134189142155168207236071110098115084221202200212081146215190217138196 992w, https:\/\/www.directout.eu\/wp-content\/uploads\/freshizer\/04d9ea0a9b32169a793e89fa4227320c_Coca-Cola-Arena-1-2-scaled-1200-c-100.jpg 1200w\"  sizes=\"(max-width: 2560px) 100vw, 2560px\"  class=\"fg-image  img-responsive full-width\"  src=\"https:\/\/www.directout.eu\/wp-content\/uploads\/2026\/06\/Coca-Cola-Arena-1-2-scaled.jpg\"  alt=\"\"  title=\"\"   ><\/a><\/div><\/div><\/div><\/section><style>@media (min-width:992px) { \n.ffb-id-9kcmfmqe{ \npadding-top: 20px;\n\n}\n}@media (min-width:992px) { .ffb-id-9ker6g9o{ padding-top: 20px;}}<\/style><script type=\"text\/javascript\"><\/script><\/p>","protected":false},"excerpt":{"rendered":"<p>Coca-Cola Arena in Dubai, one of the most iconic live entertainment venues in the Middle East, has recently undertaken a significant upgrade of its resident audio infrastructure. The arena is the first multi-purpose, fully air-conditioned indoor arena in the Middle East operating all year round.<br \/>\nDriven by the need to meet the increasingly demanding technical requirements of internationally touring productions\u2014while seamlessly integrating with the venue\u2019s complex, multi-use service ecosystem\u2014the arena invested in a new state-of-the-art audio system. As part of this major upgrade, unveiled in September 2025, the venue introduced a brand-new d&#038;b line-array system alongside the integration of DirectOut PRODIGY.MP platforms. The result is a flexible, future-proof audio environment capable of supporting the highest-level live performances, broadcast workflows, and event production standards.<\/p>","protected":false},"author":22,"featured_media":21602,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[61,102,60,97,190,105],"tags":[89,250],"class_list":["post-21525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-installation","category-installation-press","category-live","category-live-ref","category-prodigy-ref","category-references","tag-prodigy","tag-prodigy-mp","post-wrapper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola Arena in Dubai integrates PRODIGY.MP as part of major investment in audio infrastructure - DirectOut<\/title>\n<meta name=\"description\" content=\"Coca-Cola Arena in Dubai, one of the most iconic live entertainment venues in the Middle East, has recently undertaken a significant upgrade of its resident audio infrastructure. The arena is the first multi-purpose, fully air-conditioned indoor arena in the Middle East operating all year round.Driven by the need to meet the increasingly demanding technical requirements of internationally touring productions\u2014while seamlessly integrating with the venue\u2019s complex, multi-use service ecosystem\u2014the arena invested in a new state-of-the-art audio system. As part of this major upgrade, unveiled in September 2025, the venue introduced a brand-new d&amp;b line-array system alongside the integration of DirectOut PRODIGY.MP platforms. The result is a flexible, future-proof audio environment capable of supporting the highest-level live performances, broadcast workflows, and event production standards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directout.eu\/de\/coca-cola-arena-dubai\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola Arena in Dubai integrates PRODIGY.MP as part of major investment in audio infrastructure - DirectOut\" \/>\n<meta property=\"og:description\" content=\"Coca-Cola Arena in Dubai, one of the most iconic live entertainment venues in the Middle East, has recently undertaken a significant upgrade of its resident audio infrastructure. The arena is the first multi-purpose, fully air-conditioned indoor arena in the Middle East operating all year round.Driven by the need to meet the increasingly demanding technical requirements of internationally touring productions\u2014while seamlessly integrating with the venue\u2019s complex, multi-use service ecosystem\u2014the arena invested in a new state-of-the-art audio system. As part of this major upgrade, unveiled in September 2025, the venue introduced a brand-new d&amp;b line-array system alongside the integration of DirectOut PRODIGY.MP platforms. 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