DirectOut welcomes Luca Giaroli and Lorenzo Sassi

DirectOut Technologies announces the appointment of Luca Giaroli and Lorenzo Sassi as new Business Development Managers, effective from April 1st, 2017.

Luca Giaroli, graduated IT engineer, brings to DirectOut his 25 years of knowledge and experience inside the professional entertainment market, gained from working in every aspect of the industry: sound engineer, production company owner and manager, product specialist and business development manager for different companies of the pro audio such as Optocore, Powersoft, Audiosales and Outline.

Lorenzo Sassi, graduated in International Relationships, also grew up inside the industry: AVL technician, operation manager and logistics coordinator for an Italian production company and, recently, business developer for Outline, a renowned Italian loudspeakers manufacturer.

"We are delighted to have both Luca Giaroli and Lorenzo Sassi joining our team", comments DirectOut Managing Director Jan Ehrlich. “Luca, while working for the Italian distributor Audiosales, was one of the first persons that ever took notice of our very young company eight years ago. Lorenzo is a young and vital person with an excellent knowledge of our market. Together both will help us in offering our clients and resellers an ideal package of worldwide sales support and assistance.”

“Quality and reliability are the ingredients that every BDM would like to work with. DirectOut always offered both since the day the company was born”, says Luca Giaroli. “The adventure that lies ahead looks really exciting. It will be a great pleasure to offer my experience and my support to all our international clients and to collect new ideas to share with our outstanding R&D department to constantly increase the variety of the services and the features of the products offered by DirectOut.”

“It will be an honor for me to support the team”, adds Lorenzo Sassi. "The references that the company already holds speak for themselves and the more the market will discover about the capabilities of our products and the applications where they have already been deployed, the more their success will spread in live, broadcast and integration markets."

Picture (from left to right): Lorenzo Sassi, Jan Ehrlich, Luca Giaroli


DirectOut GmbH
Hainichener Str. 66a
D-09648 Mittweida

Phone: +49 (0)3727 5650-00

© DirectOut GmbH 2024